MARION SORREL DEJERINE

Creative Director & Strategist | Brand Strategy & AI Innovation

I’m a French-American Creative Director and Strategist, born and raised in Paris. My career started with four years of freelancing in graphic design, web, and advertising before I moved to London to work as an Art Director for Apple at Media Arts Lab. After six incredible years there and a chapter back in Paris as Creative Lead for Helmut Agency, I jumped into tech-driven brand strategy.

Today, I help the world's most ambitious brands find their footing where culture, creativity, and new tech meet. I specialize in breaking down complex digital trends into clear, impactful creative strategies—with a massive focus on how brands can actually use Generative AI to tell better stories, connect with people, and drive real business growth.

Core Areas of Expertise

Creative Direction & Strategy

1

Developing end-to-end integrated campaigns across global digital ecosystems.

AI & Tech Innovation

2

Strategizing the practical, creative applications of Generative AI for modern brand marketing.

Global Leadership

3

Combining top-tier agency experience (Apple/Media Arts Lab, Helmut) with platform-side expertise.

Thought Leadership

4

Sharing insights on the future of creativity at major global stages like VivaTech.