THE MOON

SHOT ON IPHONE 7 - Eid Celebration in the UAE

To celebrate Eid Al-Fitr, five amateur photographers used the iPhone 7 and + attached to telescopes to capture the lunar cycle over 21 days in the desert. We turned these shots into a massive 360° campaign across Dubai and Abu Dhabi via billboards, cinema, and social media.

It became the most shared Apple campaign ever in the UAE and won a Bronze Effie Award.