CHRISTMAS MAGIC

Fresh Holiday Content via Reels-Native AI Creators

To diversify its holiday marketing, BOSS partnered with @leftagency AI creators @Humainmade and @DenisLarzillière to promote its capsule collection with Steiff. The creators used generative AI to turn the iconic Steiff teddy bear into sophisticated, reels-native stories. Powered by Partnership Ads, the campaign successfully drove engagement and product awareness.