AI LUNAR NEW YEAR

Boosting Holiday E-Commerce via Culturally Relevant AI Reels

To win over cross-cultural consumers for Lunar New Year, Rémy Martin and agency Ykone tapped AI creator @shael.ai. The partnership produced vibrant, platform-native Reels of festive gatherings and unboxings. This tech-driven approach slashed production costs, driving massive website traffic and direct add-to-cart actions.