LONDON REMIXED

THE AI CREATOR EXPERIMENT

To win over Spanish Urban Explorers ahead of peak season, Beefeater launched its first-ever paid creator strategy for hyper localisation. We partnered with viral AI creator @origiful (370K followers) to blend London’s energy with Spanish culture through striking visual content. Run as Partnership Ads, the campaign was backed by a Pernod Ricard Brand Lift Study to precisely measure its impact on brand equity.