YES I AM PINK FIRST

Celebrating Female Power Through a Dynamic 360° Lens

With this new launch, Cacharel celebrates the freedom, power, and independence of women. The fragrance line is all about diversity, ambition, and creativity.

Fronted by singer Izzy Bizu, we created the full 360° campaign in collaboration with director Charlotte Wales.

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Crédits

Director and photographer: @charlottemwales
Starring: @izzybizu
@jessicaerrero_official
@mariapedraza_
@sarahellen