GLOBAL CULTURES
Paying Tribute to World Cultures
The "Shot on iPhone" campaign expanded globally by adapting to local countries, cultures, and languages. By featuring photos taken by locals, the project celebrated different nations through a unique, authentic perspective.
BASTILLE DAY (2016)
A Tribute to French Culture
To celebrate Bastille Day, Apple turned its billboards into a massive display of national pride across Paris and Lyon. By selecting photos taken by local users, we recreated the blue, white, and red French flag. The billboards launched right before the holiday and the Euros football final to celebrate French culture.
The campaign also took over Apple’s homepage, Apple Music, the App Store, and iBooks.
COLORS (2016)
Brightening Up the Summer
To showcase the iPhone 6s camera, Apple launched a vibrant global campaign across 20 countries. By focusing on vivid, striking colors found in daily life, the project turned everyday moments into a beautiful visual spectrum. Every billboard and ad proudly credited the real users who took the shots.
