LIP MAESTRO GOLD MANIA

A Luxurious Lunar New Year Twist on a Hero Lip Icon

To stand out during the competitive year-end gifting season, Armani launched "Gold Mania" to refresh its hero lipstick line for new buyers and collectors.

We brought this to life in the Chinese New Year films, blending holiday glamor and Armani's love for refined metallics. The campaign perfectly paired the brand's classic, elegant style with festive gold accents.