JUICY TUBES

A Luxurious Lunar New Year Twist on a Hero Lip Icon

The relaunch of Lancôme Juicy Tubes revived a 2000s icon, tapping into nostalgia and the demand for high-shine lips. Updated packaging and new shades brought the cult favorite to a new generation.

We leaned into nostalgia by creating a mix of retro films, tutorials, and short video capsules that celebrated its status as the original high-shine gloss.