ATELIER OF DREAMS

Augmented Reality Innovation

As part of a first-of-its-kind partnership between LVMH and Meta, Parfums Christian Dior elevated its holiday campaign designed by artist Pietro Ruffo. To bring his bespoke constellations to life, we created the "Step into the Stars" experience. This innovation used three unique AR effects to invite users into an immersive holiday world, letting them discover iconic Dior products in-store and at home.